The global orthodontics market size reached USD 16.90 billion in 2022 and is projected to hit around USD 53.78 billion by 2032, expanding at a CAGR of 12.3% from 2023 to 2032. The orthodontics market has been experiencing notable growth, primarily driven by increasing awareness about dental health and aesthetics has led to a growing demand for orthodontic treatments, as more people seek to correct misalignments and achieve straighter smiles.

Additionally, advancements in orthodontic technologies and techniques, such as clear aligners and digital treatment planning, have made orthodontic treatment more accessible and appealing to patients. Moreover, rising disposable incomes and expanding access to healthcare services in emerging economies have contributed to the expansion of the orthodontics market, as more individuals can afford such treatments. Furthermore, the growing prevalence of malocclusion and other dental irregularities, attributed to factors like poor oral habits and genetic predispositions, has fueled the demand for orthodontic services worldwide.

Orthodontics Market Key Pointers

• The North American region dominated the global market in 2022, accounting for around 37.77% of revenue share.
• From 2022 to 2032, the supplies segment is predicted to hold a dominant market share of 79.9%.
• Between 2023 and 2032, the dental clinic sector is anticipated to have the most market share.
• Adults accounted for over 75.15% of revenue share in 2022 and are predicted to dominate the market from 2023 to 2032.

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Orthodontics Market Regional Stance

In 2022, North America stood out as the leading market for orthodontics. Several factors contributed to this dominance. First, the region boasts a well-developed healthcare infrastructure, facilitating the provision of advanced orthodontic treatments in clinics. Second, there’s been a notable uptick in the adoption of cutting-edge technologies within orthodontic practices. Third, consumers in North America have become increasingly conscious of aesthetic orthodontic solutions, which has fueled demand.

Additionally, the ample presence of dentists and orthodontists has further supported market growth. For instance, according to data from the American Dental Association, the US alone had approximately 10,568 active orthodontists by the close of 2017. Moreover, the rapidly expanding geriatric population in the US has played a significant role in driving market expansion. Statistics from the Rural Health Information Hub indicate that over 46 million elderly individuals reside in the US presently, a number projected to swell to around 90 million by 2050.

Looking ahead, Asia Pacific emerges as the most promising segment for the orthodontics market during the forecast period. This is primarily attributed to the region’s sizable youth population and the escalating numbers of both children and elderly individuals. Factors such as the increasing prevalence of dental malocclusions, the proliferation of private dental clinics, and the uptake of advanced equipment are anticipated to buoy market growth substantially. Notably, studies have indicated varying prevalence rates of malocclusions in countries like India and China, underscoring the significant market potential.

Furthermore, specific projections indicate the trajectory of key markets within the orthodontics sector. China’s orthodontics market, for instance, was valued at USD 2.08 billion in 2022 and is expected to maintain a robust compound annual growth rate (CAGR) of 13.1% from 2023 to 2032. Similarly, Japan and South Korea are poised for significant growth, with CAGRs of 12.6% and 12.3% respectively during the same period.

When considering the orthodontics market revenue by region from 2022 to 2032, North America is anticipated to continue its strong performance, with revenue expected to soar from USD 6.38 billion in 2022 to USD 19.71 billion by 2032. Europe and Asia Pacific are also projected to experience substantial growth, with revenue increasing from USD 3.73 billion to USD 12.12 billion and from USD 5.46 billion to USD 18.27 billion respectively during the same period.

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Orthodontics Market Trends

• Invisible Aligners: Invisible aligners are orthodontic devices made of clear plastic that gradually move teeth into their proper positions. They are popular because they are nearly invisible when worn, making them aesthetically appealing, and can be removed for eating and oral hygiene, providing greater convenience compared to traditional braces.
• Customization and Personalization: This trend involves tailoring orthodontic treatments to meet the specific needs and preferences of individual patients. Advanced digital technologies, such as intraoral scanners and computer software, allow orthodontists to create personalized treatment plans and appliances that address each patient’s unique dental issues, leading to more effective and comfortable outcomes.
• Teleorthodontics: Teleorthodontics involves the use of telecommunications technology to provide orthodontic consultations, monitoring, and treatment remotely. Patients can communicate with their orthodontists through video calls, share images of their teeth for assessment, and receive guidance on treatment progress and adjustments. This approach has become especially relevant during the COVID-19 pandemic when in-person visits may be limited.
• Focus on Patient Experience: Orthodontic practices are paying more attention to the overall patient experience, aiming to make treatment more comfortable, convenient, and satisfying. This includes offering flexible scheduling options, reducing treatment times with advanced technologies, improving communication between patients and practitioners, and enhancing the physical environment of the practice to create a welcoming atmosphere.

Orthodontics Market  by Product Type:

• Supplies Segment Dominance: In 2022, the supplies segment held the largest share (more than 79.90%) of the global orthodontics market. This dominance is primarily due to the increased adoption of advanced dental equipment and techniques in orthodontic services.
• Factors Driving Dominance: The dominance of the supplies segment is fueled by several factors, including the growing use of clear aligners, new product launches, and a shift towards cosmetic dentistry. The popularity of clear aligners, in particular, is expected to significantly impact the industry’s revenues.
• Market Growth Drivers: The rising awareness among the population about advanced orthodontic treatments, as exemplified by initiatives like the University of Illinois program, is expected to further boost market growth. This segment is projected to remain significant throughout the forecast period.

Orthodontics Market  by End User:

• Dental Clinics Dominance: In 2022, dental clinics emerged as the dominant end user segment in the global orthodontics market. The proliferation of private dental clinics and practitioners worldwide has been a key contributor to market growth.
• Factors Driving Dental Clinics Growth: Well-equipped dental clinics, particularly in developed regions like Europe and North America, have driven market expansion. The increasing number of professional orthodontists globally, as reported by organizations like the American Association of Orthodontists, has also contributed to this trend.
• Hospital Segment Growth: While dental clinics currently dominate, the hospitals segment is expected to grow considerably in the forecast period. This growth is attributed to the increasing penetration of hospitals globally, along with improving reimbursement policies for orthodontic procedures and the rise of multi-specialty hospitals in both developed and developing nations.

Orthodontics Market Dynamics

Driver

• Increasing Awareness: As societies become more health-conscious, there’s a growing understanding of the importance of dental health and its impact on overall well-being. People are increasingly recognizing the benefits of orthodontic treatments not just for aesthetics but also for improved oral health and function. This heightened awareness is driving more individuals to seek orthodontic consultations and treatments, thereby expanding the market.
• Rising Disposable Income: Economic prosperity in emerging economies is leading to higher disposable incomes among populations. As a result, more individuals have the financial means to invest in orthodontic treatments, which were once considered a luxury. This increased affordability is expanding the potential market for orthodontic services, particularly in regions where access to such treatments was previously limited due to cost constraints.
• Growing Orthodontic Cases: The prevalence of orthodontic conditions such as malocclusion, crowding, and misalignment is on the rise globally. Factors such as genetics, diet, and lifestyle habits contribute to the increasing incidence of these conditions. Consequently, there’s a larger pool of individuals in need of orthodontic interventions, driving demand for orthodontic services and products.

Restraint

• Lack of Insurance Coverage: Many insurance plans offer limited coverage for orthodontic procedures, leaving patients to bear a significant portion of the costs out of pocket. This lack of comprehensive insurance coverage makes orthodontic treatments inaccessible to a large segment of the population, particularly those from lower-income backgrounds.
• Regulatory Challenges: Orthodontic devices and treatments are subject to stringent regulatory oversight in many countries, requiring extensive testing and approval processes. These regulatory hurdles can delay market entry for new orthodontic products and innovations, stifling growth and innovation within the industry.
• Reluctance to Treatment: Some individuals may be hesitant to undergo orthodontic treatment due to concerns about pain, discomfort, and lifestyle changes associated with wearing braces or aligners. The perceived inconvenience of lengthy treatment durations and frequent dental visits can also deter patients from seeking orthodontic care, leading to a smaller market size.

Opportunities

• Untapped Emerging Markets: Emerging economies present significant growth opportunities for the orthodontics market due to rising healthcare spending, improving infrastructure, and increasing awareness of dental health. As these regions undergo demographic and economic transitions, there’s a growing demand for orthodontic services, creating new market avenues for industry players.
• Teleorthodontics: The integration of teleorthodontics into orthodontic care delivery enables remote consultations, monitoring, and treatment planning. This technology-driven approach enhances access to orthodontic care, particularly in underserved rural areas or regions with limited orthodontic specialists. Teleorthodontics also offers convenience and flexibility for patients, potentially increasing treatment uptake and market penetration.
• Personalized Treatment Approaches: Advances in digital technology and personalized medicine allow for the development of customized orthodontic treatment plans tailored to individual patient needs. Digital treatment planning software, 3D printing technology, and custom orthodontic appliances enable orthodontists to deliver more precise and efficient treatments, enhancing patient outcomes and satisfaction.

Leading Companies in the Orthodontics Market

• 3M Company
• Align Technology, Inc.
• American Orthodontics
• Danaher Corporation
• Dentaurum GmbH & Co. KG
• DENTSPLY International, Inc.
• G&H Orthodontics, Inc.
• Henry Schein, Inc.
• Rocky Mountain Orthodontics, Inc.
• TP Orthodontics, Inc.